Feb 16, 2024
In 2023, Ovo Ideias had the mission of presenting a new proposal for high-seas tourism to Brazilians, created by the newly launched Explora Journeys. Unlike other cruise lines, which generally focus on cruise lovers, Explora Journeys aimed at people who have already experienced the best hotels in the world and who can still discover new high-end maritime experiences.
In light of the innovations the company was bringing to the maritime travel market, the communication strategy aimed to expand the brand's presence beyond tourism channels, including business and lifestyle media to reach new audiences.
In just a few months, Explora Journeys has been featured in the most relevant media in the country, all positioning the brand as a reference for innovation and sophistication in terms of business and products.
Reinforcing the differentiators and the news that the company brought to the market led to one of the main objectives of communication: to position Explora Journeys among the leading high-end hotel brands, something innovative for the cruise sector.
This objective was achieved in the Brazilian market with the presence of EXPLORA I in the 2023 ranking of the best hotels by Hotel Inspector, signed by tourism specialist journalist Mari Campos and published in Panrotas, the main channel of the national tourism trade.
