The ability to handle media and identify stories has become essential skills for business leaders in a scenario where information spreads rapidly and there is a competition of narratives. In this success case with Fragomen, the largest and oldest agency specialized in immigration, the implementation of media training by Ovo Ideias was crucial for executives to identify a strategic opportunity in the face of an external crisis.

In March 2023, the Chinese consulate in São Paulo had changed its service scheme for visa applicants. What was previously done via appointment through the website began to be carried out on a first-come, first-served basis. After a week of the system change, many people were already spending nights on the sidewalk to ensure they were among the 30 served that day. There were also reports of selling places in line.

Aware of the situation, an executive from Fragomen, after having gone through the media training at Ovo Ideias, realized that there was a potential public interest agenda. Once informed about the situation, Ovo Ideias was ready to approach the media effectively, with news information and highlighting Fragomen's position as an experienced source on immigration matters.

In less than 24 hours, the first article on the subject was published in one of the country's largest newspapers, Folha de S. Paulo, featuring a statement from Diana Quintas, a partner at Fragomen. Quintas was then able to demonstrate Fragomen's authority on the subject, analyzing at the time why the demand for Chinese visas was increasing and if there was an expectation of improvement for the near future.